Darts World have observed the resurgence of Harrows, over recent months and years, with a mixture of nostalgia, curiosity and pleasure. You cannot have documented both of Darts’ golden eras, which Darts World has, without retaining an affection for the brand which backed Bristow so wholeheartedly and was an important figure in the global expansion of our game.
After the departure of Glen Durrant, who had played a big role in the resurgence, we were a little worried that they may slip back again. Not so. They almost immediately snaffled Chizzy and were rewarded when the St Helens man hit an upturn in performance in both majors and the tier Tours.
The immediatele launch of an attractive Chizzy signature dart, flight set and a trademark yellow shirt ensured that they were off and running in a new era. Today sees the expansion of that range in a big way.
Harrows have clearly gone for the, tried and tested, strategy of branding many products with the name, face, colour scheme and logo which Chizzy has made his own. It is not dissimilar to the approach taken with Eric all those years ago. Indeed some products remain almost unchanged!
The Endorsed Dart: There is now an 80% Tungsten Chizzy dart that will come in at the lower cost points, probably in the £25 region. It is a nice simple looking dart that should appeal to Chizzy fans and those looking for a dart that ticks many boxes at a lower cost.
The Family Game:
Reader will be very familiar with this beginner or introductory product. Many will have had one as youngsters and may well think of getting their own children started this way.
The combination of simple basic board that is reversible to play a simpler, bullseye based game, with a couple of sets of basic darts has been repackaged nicely and is sure to do well as always.
The Alloy Dart: In addition to the 80% version of Chizzy’s dart there is an alloy model that will be classed as cheap and cheerful. It carries the Chizzy name, and the branding, while appearing to be a coated brass style barrel.
Taken together with the Chizzy signature dart, and the shirts and accessories available, it is clear that Chizzy is now the brand leader for Harrows and that they hope this backing will lead to continued or expanded success, for their man, over coming years.
In addition, Harrows have begun assembling a small team of up and coming players both here in Europe and across the world in the Australian and Asian markets. Players such as Josh Payne are showing superb progress and may well provide the brand with a a smooth transition in the future.
Together with other, widely praised, recent product launches, that include new point technology and some very distinctive barrels, it seems that Harrows are well and truly back in the top echelon of darting brands. We at Darts World hope that this does as much for the game as it managed in the 1980’s and beyond.